I Built a Claude Routine That Spies 5 Competitors in Google Docs
A Claude routine that spies on 5 competitors every morning, files the report in Google Docs via skill. The full skill, prompt, and setup inside.
Last month, a client sent me a message.
He told me that he loves Alex Hormozi’s style and strategies.
He wanted to create content the same way.
I did not know who Hormozi was at that point.
The task was simple. Watch him for a living.
That’s the job description, in two words. Watch competitors.
I built a Claude routine to do the watching.
What does watching competitors actually cost?
I checked the numbers later.
The average creator follows 8 competitors.
Opens their feeds 4 to 6 times a day.
That’s 40 minutes of scrolling, every day, before anyone has produced anything.
40 minutes a day is 240+ hours a year.
1.5 full work weeks.
Spent watching other people post.
I did the math once.
Then I stopped doing it.
What does the Claude routine look like? (Architecture)
The system we’ll build consists of 3 parts.
Part 1 is the trigger.
Claude Routine runs on a schedule.
Anthropic shipped routines while I was working on this. Lucky timing. The routine fires at 7 AM every morning.
Part 2 is the hand.
gws-cli is a CLI that talks to Google Workspace.
Claude Code calls it with a prompt, it writes a Doc.
One command line, one Doc updated.
Part 3 is the file.
Google Docs is the report destination.
A Doc that grows every day.
Searchable history.
One file per timeline.
How does the Claude routine fire every morning?
The flow is in one direction.
Routine wakes up, pulls the latest moves from 5 handles, and hands the output to gws-cli. gws-cli opens today’s Doc and appends a section under the date heading.
By 8 AM, the file has yesterday’s full timeline.
I open it with coffee.
The client got the Hormozi version.
Latest video, thumbnail pattern, hook breakdown.
Same architecture, different handle.
He texted me two days later asking if I could do one for two other creators.
The system did not change.
The handle list did.
So I pointed it at my own list.
What the report looks like
Here is today's report.
Today, only one of the 5 channels I track published a video, so there's only one.
You can track weekly to see more videos, or check daily like me
And when I read the report, it includes everything about the script:
Publish time, Views, Duration, Link, Hook, Top takeaways, Mentioned tools, Thumbnail strategy, Your take signal, Summary
Here is what the report looks like.
Here is today’s report’s GDrive link: https://docs.google.com/document/d/1Unt_LvjO2d_3-zw95UVcLzQLm-sEHSvVf1mRbHNwJOI/edit?usp=sharing
How to build the Claude routine?
Five steps. One Claude Skill. Claude Routine and prompts.
You’ll see everything step-by-step.
Copy, paste, spy on your competitors, and become better than them.