I Reverse Engineered a $60K MRR AI Startup with NotebookLM and Claude Code

I reverse engineered a $60K MRR AI startup with NotebookLM and Claude Code in one afternoon. Here is the five-step pipeline and the skill.

What is the difference between $10 monthly recurring revenue(MRR) and $60K MRR?

I don’t know the full answer.

But I know how to build.

So I can give you the recipe for building a $60K MRR company.

And I am not just going to say it.

I used TrustMRR to find a company that does $60K MRR.

I examined it first, then built a version with Claude Code in a couple of hours.

Sounds like a stretch.

It is the truth, and I am going to hand you the reverse engineering pipeline.

What is the reverse engineering pipeline?

Point Claude at any product, give it access, and run the pipeline. Five steps to the engine.

Mine is five steps. I used it on both of my clients and on myself.

Most of my clients chase their rivals too closely.

I have spent hours on their competitors’ websites, taking notes on every feature, then turned back and built what they had.

This reverse engineering pipeline works for any business you want.

Even one that is not your rival, even one you just want to use for free.

Five steps.

The five-step reverse engineering pipeline. NotebookLM does the deep research, Claude Code runs the final build.

Now, let me show you what I built and how I did it.

What I built with Claude Code and NotebookLM

I’ve built an SEO agent, using three tools.

TrustMRR to find it, NotebookLM to dissect it, Claude to rebuild it.

I pasted “trustmrr ai startups.” to Google and head to here.

TrustMRR AI category. Where I found the target doing real revenue.

Next, I liked the SEO bot and clicked on it.

SEOBOT on TrustMRR. $1.7M all-time, $60K MRR, real numbers.

It generated 1.7M$ by far and currently $60K MRR.

Here is what it looks like.

The original SEO Bot. This is the product I set out to reverse engineer.

And here is what mine looks like.

My SEO agent. The engine that took the original team a while and took me an afternoon.

Not the full product. The engine.

The part that took them a team and took me an afternoon.

Let me show you mine.

I bet the SEO Bot has many more features that can be discovered and implemented for those who really want to explore it in depth.

For now, my SEO skill that 6x my SEO traffic in 60 days is enough for me.

How to install the Claude Code skill and reverse engineer any product

Download the skill below.

Upload it to Claude Code.

Close the app and reopen it.

Then run the command.

Now you have the Claude skill to build anything you can point at.

Just give Claude the link, and it can help you recreate it.