NotebookLM & Claude Code: Build a Competitor Analysis Dashboard in 30 Minutes
Build an evidence-based competitor analysis dashboard in 30 minutes with NotebookLM and Claude Code.
Most competitor analysis is guesswork.
You spend hours browsing competitor sites, taking screenshots, and making assumptions.
“I think they target enterprise.” “Seems like they use React.” “Their pricing feels expensive.”
No evidence. No confidence. Just vibes.
What if I told you there’s another way? One where every claim has a source.
Every insight has a quote. Every decision has data.
Here’s the pipeline, we’ll build
Claude Code collects intel →
NotebookLM extracts evidence →
Claude Code generates reports →
You make decisions in 30 minutes.
What is NotebookLM?
NotebookLM is Google’s research tool.
But trust me, there are too many things you can do with it.
You can build assistants or build apps.
I think this is the second most powerful AI product of Google.
We’ll use it to gather our intel. How? We’ll get to that.
But first, for those who don’t know.
Let’s discover how to train NotebookLM.
How to train NotebookLM?
Let’s see step by step.
Let me write what I’ve done above.
Go here.
Click on “Try NotebookLM”.
Next, click on “Create new”.
Add any source you want, options
Deep search using Gemini
YT videos
Website
Drive
Copy/paste
And add your sources.
Here are quick tips.
What is Claude Code?
Claude Code was originally released as a terminal-based agent.
It can control your computer while leveraging Claude’s full power.
Early versions felt intimidating. You had to run everything from your terminal.
But now, extensions are available for most coding IDEs. VS Code and Windsurf both support it.
The best part? It’s beginner-friendly. Just prompt it directly.
Check out the screenshot below. You can see Claude Code on the left.
And the things you can do these days are really high-level.
A couple of months ago, I built AI agents with it, in under an hour, worth thousands of dollars.
Without even coding.
Do you see above how I confidently say thousands of dollars?
The data I am relying coming directly from Upwork.
Check out this job below.
Or this one.
I am also an expert Vetted( top %1 of all freelancers) on Upwork, with 6000+ hours of experience.
I’ve been reading the market and the shifts closely.
Trust me, Claude Code is powerful, even for non-technical people.
Just to prove that, I built an expense tracker with one prompt. One single prompt.
It turned my entire expenses into a multi-page dashboard. It built machine learning models to predict future spending.
It even trained an AI assistant. And that assistant knows all your expenses.
All I did was use one prompt with Claude Code. That’s it.
What will be built right now?
We’ll build an evidence-based competitor analysis system.
It uses NotebookLM, but not just for research.
We’ll combine it with Claude Code.
This structure will help us analyze our competitors. And build exactly how they did.
No guessing. Just evidence.
TrustMRR
Not sure which competitor to pick?
Head over to TrustMRR.
Find a startup that’s earning well and catches your eye.
What we build is entirely up to you.
Now, let’s get started.