In 2025, Winners Won’t Google, They’ll Do This Instead!
How Deep Research AI is Creating Unfair Advantages (Free & Paid Tools Revealed)
Numi rushed into the living room where her husband, Sonje, was lying on the sofa. "Sonje, I just can't get this to work," she said, with a frustrated sigh. "I have this huge presentation due Monday. It requires in-depth research with multiple sources, and essentially, this is my last day.
Sonje looked up from his screen and felt that familiar knot in his stomach. He remembered those endless research sessions that would stretch into entire weekends, jumping from source to source, trying to make sense of conflicting information. Just as he was about to lecture her about time management, he remembered something he'd read last week about new AI deep research tools.
"You know what, Numi? Let me try something different this time," Sonje said, opening a new browser tab. "What if we could get AI to actually research for you – with real sources, cross-references, different perspectives. In minutes, not days. And you don't have to pay for that, there are free tools too I remember because I read a substack about it.
And you are reading this Substack now.